Tools Directory

AI marketing tools,
tracked and priced.

31 tools across 10 categories — what each one does, who it's for, and what it costs. Pricing checked Nov 2026.

Voice & Phone Agents

Bland AI

Hosted AI phone agents built for high-volume outbound calling, with per-minute pricing and campaign tooling.

Best for: Outbound teams running consented call campaigns

$0.14/min on the free Start plan

Pricing checked Nov 2026 · Visit site

Voice & Phone Agents

Vapi

Developer platform for building voice agents — you pick the speech, language model and telephony providers.

Best for: Engineering teams building custom voice agents

$0.05/min platform fee, plus provider costs

Pricing checked Nov 2026 · Visit site

Voice & Phone Agents

Retell AI

Hosted voice agent platform with a visual builder plus API, and structured post-call data.

Best for: Mid-market teams that want builder + API

From $0.07/min, all-in typically $0.13–0.31/min

Pricing checked Nov 2026 · Visit site

Voice & Phone Agents

Synthflow

No-code AI voice agents, with a white-label programme agencies resell under their own brand.

Best for: Non-technical teams and agencies

Enterprise / pay-as-you-go — see pricing

Pricing checked Nov 2026 · Visit site

Voice & Phone Agents

ElevenLabs

AI voice generation and voice agents with expressive, realistic voices, used across ads, video and phone.

Best for: Voiceovers, audio ads, conversational voice

See current pricing

Pricing checked Nov 2026 · Visit site

Voice & Phone Agents

Aircall AI Voice Agent

AI voice agents inside a full business phone system for sales and support desks.

Best for: Sales and support teams on Aircall

AI Voice Agents from $100/mo add-on

Pricing checked Nov 2026 · Visit site

Chat & Conversational

Voiceflow

Builder for custom chat and voice agents, with a free plan for testing.

Best for: Teams prototyping chat and voice agents

Free plan available

Pricing checked Nov 2026 · Visit site

Content & Copy

Jasper

Brand-governed AI content platform for marketing teams — brand voice, campaigns and agents at team scale.

Best for: Content teams that need on-brand output

$59/mo per seat, annual billing

Pricing checked Nov 2026 · Visit site

Content & Copy

Copy.ai

Go-to-market workflows and AI copy, rebuilt from a copy generator into a GTM platform.

Best for: GTM and sales-copy workflows

From $29/mo for five seats

Pricing checked Nov 2026 · Visit site

Content & Copy

Writesonic

AI content workspace combining article writing, chatbot creation and SEO, plus AI search tracking.

Best for: SEO content plus AI visibility

From $79/mo

Pricing checked Nov 2026 · Visit site

Content & Copy

Rytr

Budget AI writing assistant with a free plan — short-form copy fast.

Best for: Solo marketers on a budget

Free plan available

Pricing checked Nov 2026 · Visit site

SEO & AI Search

Semrush

Search intelligence suite — SEO research, competitor analysis and an AI visibility toolkit for answer engines.

Best for: SEO and AI-search visibility

From $140/mo

Pricing checked Nov 2026 · Visit site

SEO & AI Search

Surfer

Content editor that optimises articles against what's ranking, with AI search tracking.

Best for: Optimising articles to rank

From $79/mo

Pricing checked Nov 2026 · Visit site

SEO & AI Search

Ahrefs

Keyword, backlink and competitor research — the data layer for deciding what you can realistically rank for.

Best for: Keyword and backlink intelligence

See current pricing

Pricing checked Nov 2026 · Visit site

SEO & AI Search

Profound

Tracks how your brand appears inside AI answers — the newest job in marketing.

Best for: Brand visibility in AI search

Quote-based pricing

Pricing checked Nov 2026 · Visit site

Ads & Creative

AdCreative.ai

Generates conversion-focused ad creatives at scale and scores them before launch.

Best for: Performance creative testing

See current pricing

Pricing checked Nov 2026 · Visit site

Ads & Creative

Canva Magic Studio

Accessible on-brand visual production — image, video and bulk design for non-designers.

Best for: Fast, on-brand creative

Free · Pro $15/mo

Pricing checked Nov 2026 · Visit site

Email & Lifecycle

Klaviyo

Lifecycle marketing for ecommerce — email and SMS with AI campaign building.

Best for: Ecommerce brands

Free to 250 profiles · from $20/mo

Pricing checked Nov 2026 · Visit site

Email & Lifecycle

ActiveCampaign

Email-led automation with AI assistance, strong for small teams.

Best for: Small teams, email-led marketing

From $15/mo for 1,000 contacts

Pricing checked Nov 2026 · Visit site

Email & Lifecycle

GetResponse

Email marketing and automation with AI features and creator tools.

Best for: Email programmes and funnels

See current pricing

Pricing checked Nov 2026 · Visit site

Email & Lifecycle

beehiiv

Newsletter platform built for growth — the tool behind many media newsletters.

Best for: Newsletter businesses

Free plan available

Pricing checked Nov 2026 · Visit site

Video & Avatar

Synthesia

Text-to-video with photorealistic AI avatars and voiceovers for training and marketing video.

Best for: Avatar video at scale

See current pricing

Pricing checked Nov 2026 · Visit site

Video & Avatar

HeyGen

AI avatar and video generation for marketing, localisation and social content.

Best for: Avatar and localised video

See current pricing

Pricing checked Nov 2026 · Visit site

Video & Avatar

InVideo

AI video creation for social, ads and explainers, with templates and stock built in.

Best for: Fast social video

Free plan available

Pricing checked Nov 2026 · Visit site

Outbound & Lead Gen

Clay

Data enrichment and outbound orchestration — waterfalls of providers feeding personalised campaigns.

Best for: Outbound and enrichment workflows

See current pricing

Pricing checked Nov 2026 · Visit site

Outbound & Lead Gen

Instantly

Cold email sending and deliverability tooling for outbound teams.

Best for: Cold email at volume

See current pricing

Pricing checked Nov 2026 · Visit site

Outbound & Lead Gen

Apollo

B2B contact database with AI-assisted prospecting and sequences.

Best for: Prospecting and lead lists

Free plan available

Pricing checked Nov 2026 · Visit site

CRM & Automation

HubSpot AI

AI agents and Breeze AI across a full CRM — campaigns, personalisation and lead capture on one platform.

Best for: Teams that want AI inside their CRM

Free CRM · Starter from $20/seat

Pricing checked Nov 2026 · Visit site

CRM & Automation

GoHighLevel

All-in-one CRM for agencies — pipeline, SMS, email, calendars and AI integrations, white-label ready.

Best for: Agencies and local businesses

$97–$497/mo

Pricing checked Nov 2026 · Visit site

Social & Listening

Brand24

Media and social monitoring with AI insights, sentiment and share of voice.

Best for: Brand monitoring

See current pricing

Pricing checked Nov 2026 · Visit site

Social & Listening

Hootsuite

Social scheduling and management with AI assistance for content teams.

Best for: Social teams

See current pricing

Pricing checked Nov 2026 · Visit site

Rankings inside categories are editorial. Some outbound links are affiliate links — see the disclosure in the footer. A tool missing? New tools are added as they launch and are tested.